1.Now is the right time to deliver a new conversation experience focused on human interactions rather than technology. Conversations are no longer limited to voice and text. They occur in the form of a video call, clicking “like” and “share” buttons on the Internet or a social network status update or posting on Facebook or Twitter.
The new conversation experience provides a unified experience across devices, screens, applications and networks. People can easily connect and share when, where and how it’s best for them — without thinking about the technology they’re using or who’s providing it. And the service provider is ideally placed to make this a service for which users are willing to pay.
Today, technology drives our conversation experience. It’s time to turn that around and let the user experience drive technology. With this approach, service providers can deliver a new conversation experience: one that encourages customers to use more services, spend more time on the network and leverages network intelligence to deliver a user experience that application and content providers (ACPs) struggle to achieve.
Now is the right time to deliver a new conversation experience focused on human interactions rather than technology. Conversations are no longer limited to voice and text. They occur in the form of a video call, clicking “like” and “share” buttons on the Internet or a social network status update or posting on Facebook or Twitter.
The new conversation experience provides a unified experience across devices, screens, applications and networks. People can easily connect and share when, where and how it’s best for them — without thinking about the technology they’re using or who’s providing it. And the service provider is ideally placed to make this a service for which users are willing to pay.
Today, technology drives our conversation experience. It’s time to turn that around and let the user experience drive technology. With this approach, service providers can deliver a new conversation experience: one that encourages customers to use more services, spend more time on the network and leverages network intelligence to deliver a user experience that application and content providers (ACPs) struggle to achieve.
2.Service providers that successfully execute on new go-to-market strategies for converged services can gain new revenue streams and more efficient, leaner operations. They will benefit from third-party innovation, customer-centric strategies and new channels to market. Longer term, they will enjoy enhanced brand value and increased competitive differentiation, leading to sustained benefits for service providers and their shareholders.
To help ensure success: Set realistic goals. Don’t be afraid to fail. Lean on partners. Be flexible. Share risk. Focus on customers.
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